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Sell a Business Successfully!

The decision to sell a business is a hard one to come to. You have probably invested a lot of time and energy into your business to make it successful but now is the time to move on. Maybe you want to do something different, you are retiring or just see different market trends and now it is time to sell. Maybe you still wrestle with the decision to sell a business and maybe it has become an extension of yourself and your family. Everyone has been involved and the children have earned their first wages there. It truly is like an old friend.

Maybe you have worked so hard, but your business is only marginally successful and you just want to get out. Or you went into the business with a quick, short-term goal intending to sell your business at the first good offer. Whatever the reason you want to sell a business it is a big decision in your life. Once you sell a business, it is gone and no longer there. Once you sign those transfer of ownership papers there is no going back. Make sure you are making the right decision when you sell a business. Price your business at its market value.

Remember all the years of effort you have poured into it and when you sell a business it is the single opportunity you have to get the price right. You deserve the rewards for the years of hard work and sacrifice; and to move on into the future worry free.

Everything will be a lot easier if you hire a commercial broker to help you through what it takes to sell a business successfully. The following are some things you should research before you decide to sell a business:

- Where to start? When is the best time to sell your business? Is it seasonal and may attract more buyers during the busiest time? What do you need to know about the legalities and pitfalls of selling a business? How do you choose the professionals you need to advise and help you sell your business?
- How do you set a Price? How do you know what your business is worth in the marketplace? What can you do to maximize the value of the business before you sell? Is everything in order: the books, the property, future profit and loss projections? Seek professional advice before you sell a business.
- Where are the Buyers? What does a commercial broker do to help you sell a business? How do you want your business marketed? How do you create a memorandum of sale?
- How to Structure the Sale? What are your options? What are the tax implications of each one?
- Now it is Sold? What happens now you have accepted an offer? What are the steps? What is the process for a letter of offer, due diligence and handover?

Your decision is made to sell your business, your research is done, and now you need to find someone to guide you through the process. Do not make spur of the moment decisions. Be careful who you choose when you sell a business. You need confidence in the company or individual broker you choose to guide you through the sale.

Your Halloween Costumes – Think of Them As an Investment

Wondering if you should spend more on your costume this year or get a cheap Halloween costume and not be happy with it just because it was cheap? On the flip side, perhaps you already purchased that expensive Halloween costume and kicking yourself wondering why you did it. Take a look at the 3 Rs for Halloween costumes that can help ease your mind: Recycle, Reuse and Role play.

Recycling Your Costume

Recycle your Halloween outfits by giving your, for example, pirate costume that you wore last year to your brother-in-law or co-worker. If you don’t want to give it away, you can lend it to them and take it right back after they have cleaned it. You have got to admit that at least it won’t sit in your closet growing mold and regret.

You may also want to donate your mermaid costume to the local thrift shop and get a nice little tax write-off in the process for your donation. Now, your initial expense is not as much as you thought it was, right?

Reuse Your Halloween Outfits

You can reuse your outfit at other costumed events and parties this season not just at your Halloween costume party. It does not have to be a pumpkin outfit to wear to a Thanksgiving theme party but you could and you will probably be the center of attention.

Take your pirate costume, and tell them that your sword was instrumental in the creation of the family feast and without it there would be no Thanksgiving. Be creative. For the most part though, try to be a little more creative integrating your costume out of respect for the theme.

Host your own costume party or themed dinner parties and take full control of the theme so you can be sure that it centers around your costume. You can have a theme party for just about any occasion: birthdays, retirement, movie premiers, any kind of celebration, make one up!

Keep the theme broad so your guests can be creative and not burdened by a restrictive party theme that you concocted just so you could wear your pirate costume. Instead of a Pirates of the Caribbean 3 – At World’s End theme, how about an ocean theme? More Little Mermaid costumes than crabby crabs costumes will likely grace your party!

Here are a few more Halloween costume ideas that you can use to further validate your investment. These are mainstream and popular ideas that you can use at parties, social events and gatherings throughout the year.

Who-Dunnit Murder Mystery Game Party
Renaissance Fairs and Festivals
Civil War Re-Enactments

Role play In Your Sexy Halloween Costume

Sexy costumes for Halloween used in role playing really goes hand-in-hand. Often, we do not necessarily think of our Halloween outfits in that way. Role playing should not be confined to the time of Halloween.

If you plan in advance, you can take your couples Halloween costume ideas and creatively use the same Halloween outfits in role play throughout the year. As an example, say that you chose a sailor costume and pair it with a pirate costume, you could both be captains, captain and first mate, two sailors, captain and a mermaid costume or mermaid and merman are some of the costume ideas that come to mind.

So, really, there is no reason why you should not get that one special Halloween costume that you really want this year. Think of it as an investment in your quality of life.

The Stay at Home Business Mom’s Guide to Free Internet Marketing

Internet marketing is the fastest growing form of advertising, period. While this may sound very promising, as a Stay At Home Business Mom you need to know the secrets of successful online marketing to take your business to the next level. Just like in any traditional marketing campaign you need all the right ingredients to succeed. Online marketing is more cost effective and creates a stronger rate of return on investment compared to traditional mediums.

The learning curve in online marketing is huge and can cost you a fortune if you don’t know the basics. That is why I included a list of some basic FREE internet marketing strategies to help new and prospective Stay At Home Business Moms gain greater insight to the range of strategies necessary for a successful online marketing campaign.

There are numerous marketing methods that you must consider including into your marketing campaign. With diversity, your chance of increasing traffic and boosting sales also increase. The single most important goal that you need to focus on is how to increase the number of quality back links pointing back to your website. Here follows a list of commonly used free ways of achieving this goal.

Article Marketing

A very effective method is to utilize media marketing in which you write articles and other content relevant to your industry to be published. You will have an opportunity to include your website URL and anchor text in the Resource box at the end of the article, thus creating another back link to your site.

Social Online Marketing

Social online marketing is not only a popular and effective strategy of marketing, but it is easy and fun. By promoting yourself and your company into the online community (outside of your own website) you are participating in social online marketing. Social online marketing requires the use of social networking sites such as My Space, Face Book, Digg, Blogger and You Tube to add/edit content for others to be able to access.

In social marketing communities it is understood that you are involved in a two-way relationship. So make sure that you provide your reader with valuable information BEFORE you start promoting your business. The simplified approach to online marketing is to select a few tools that fit your business and your customers, build your online presence, and develop relationships with current and potential customers through conversation.

Website Directories

Another great way of increasing your back links is to submit your website to the thousands of website directories out there. To find a list of directories, go to Google and search for ‘add your link’ or ‘add your URL’.

Exchanging Links

This is also another way of creating back links although it is not as popular as the previous methods listed. During link exchanges, two back links are created. One from your site to the other party’s site and vice versa.

Planning Your Marketing Campaign

Brainstorming about your Online Marketing goals should include research of your target demographic and your key competitors. By researching your leading competitors you can gain knowledge of how they have tackled Online Marketing. Many Online Marketing attempts can be found just by performing a link search of their website. A marketing plan helps you define how you are going to interact with your customers and what marketing activities you will undertake to delight those same customers

The key to online marketing is in developing a diverse marketing plan which takes advantage of several approaches to deliver your message. My advice is that you combine all the above marketing tools to help your Stay At Home Moms Business reach its marketing goals.